About Us

Alex Direct is a leading supplier of trade workwear across all industries, supplying quality clothes, footwear and maccessories to meet the demands of labourers.

Welcome to Alex Direct

A Mi-Hub Ltd brand – a well established international provider of men’s and women’s workwear, corporate clothing and uniforms. Alex Direct offers all the trust and knowledge that comes from 170 years of expertise servicing uniforms through our partner brands.

Our mission

We aim to provide the trade industry with customised, high-quality workwear at competitive prices. Whether you’re an apprentice just starting your career or a small to medium-sized business looking to outfit your workforce with a new company uniform, we stock functional, high-performing workwear that’s durable, comfortable and supportive on and off the jobsite.


Explore our range of fleeces, polo shirts, overalls, jackets, trousers, hi-vis, PPE, safety shoes, accessories and more on our online store.

Shop tried-and-trusted workwear brands

At Alex Direct, we stock a wide range of trusted workwear brands, including Scruffs, DeWalt, Stanley, Leo, Alexandra, CAT, Dickies, Timbaland and Amblers – with new brands added regularly to meet the needs of builders, electricians, plumbers, carpenters and all other trade professionals. Keep an eye on our online store to stay up to date with the latest brands on offer at Alex Direct.

5-star customer service as standard

We don't just offer a one-stop shop for all your trade workwear needs – we pride ourselves on delivering a 5 star customer experience. Benefit from no-hassle FREE returns on all orders, FREE UK shipping on orders over £50, and an exclusive 5% off when you subscribe toe-mail subscription. Plus, if you need support with your order, our highly trained and dedicated customer service team is always on hand to help.